To make it easier for the Facebook admins to evaluate their track on the Facebook page, the company has introduced a new and improved version of insights. A range of charts are supposed to make the information easy to interpret. Another new feature, the “number of people talking about this” allows the admins to see the number of people who have been mentioning about the page during the week. Weekly Reach and Virality are another statistical data shown. Explaining the terms, Facebook says,
People Talking About This and Weekly Total Reach
People Talking About This is the number of unique people who have created content about your Page on Facebook in the past week. The more people that talk about your Page, the more distribution it will get. The number of people who have seen your message is displayed in Weekly Total Reach.
Virality measures how likely a person is to share something about your posts with their friends. This is a great indicator of the kind of posts your audience responds to.
If you are a facebook admin, you must have already noticed the change and taken a little tour yourself!